LAD's Potato Crust Pizza wants to offer an alternative pizza that does not go further from its core. The business aims to maintain the original visual of the food and make it into bite sized form to keep the aesthetic appeal of pizza to the consumers. 

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 Part of the mission of LAD's potato crust pizza is to help push forward that healthy snacks are not always boring or tasteless. The business wants to promote healthy snacks that can connect even to younger consumers.